Week 5.1: Sandwich Company Target Market Study
Subway Target Market Summary
It seems to me Subway is trying promote it's original values while also re-identifying/re-branding itself. "Eat Fresh" has been a long time slogan of Subway but it appears more effort is going into backing the tagline. Evidence of this is reducing the number of ingredients in there foods, advertising there produce source, removing trans-fats and high fructose corn syrup. These are logical moves as they're marketing is focused on catering to those that prioritize being fit and healthy. This group seems to be the core of there target market. The audience is international, as they have locations worldwide. It is apparent millennial seeking value account for a large portion of their market. Kids and seniors are also part of there demographic target. Subway tries to give the impression it is community focused.
Hungry Bear Target Market Summary
Hungry bear is a local sandwich shop serving the San Diego area. I would describe the style of the business as genuine and hearty. They focus on fresh and quality ingredients as well. The target market appears to be middle class, millennial to middle aged. I believe there target market is primarily made up of middle class and more specifically labor intense workers. I imagine there target is composed of slightly more males than females. The sandwiches are a sort of comfort food, focused on being filling and heavy on the proteins/meats.
Key Overlapping Similarities
Fresh sandwiches, millennial target, working class, responsibly sourced ingredients.
Main differences
Subway has a much wider geographical and age market, marketing suggests community and fit focused. Hungry bear marketing suggests it is product focused - delicious and satisfying food.
It seems to me Subway is trying promote it's original values while also re-identifying/re-branding itself. "Eat Fresh" has been a long time slogan of Subway but it appears more effort is going into backing the tagline. Evidence of this is reducing the number of ingredients in there foods, advertising there produce source, removing trans-fats and high fructose corn syrup. These are logical moves as they're marketing is focused on catering to those that prioritize being fit and healthy. This group seems to be the core of there target market. The audience is international, as they have locations worldwide. It is apparent millennial seeking value account for a large portion of their market. Kids and seniors are also part of there demographic target. Subway tries to give the impression it is community focused.
Hungry Bear Target Market Summary
Hungry bear is a local sandwich shop serving the San Diego area. I would describe the style of the business as genuine and hearty. They focus on fresh and quality ingredients as well. The target market appears to be middle class, millennial to middle aged. I believe there target market is primarily made up of middle class and more specifically labor intense workers. I imagine there target is composed of slightly more males than females. The sandwiches are a sort of comfort food, focused on being filling and heavy on the proteins/meats.
Key Overlapping Similarities
Fresh sandwiches, millennial target, working class, responsibly sourced ingredients.
Main differences
Subway has a much wider geographical and age market, marketing suggests community and fit focused. Hungry bear marketing suggests it is product focused - delicious and satisfying food.
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