Week 5.2: My Company's Target Market
My ideal target market for MoodyBits is busy, on the go people seeking high quality, healthy and delicious snacks.
More specifically:
Age Range: 20-59
Gender: mixed, but primarily female (60/40%)
Income range: 40k-120k
Lifestyle: Busy, particularly those that travel often or have long commutes for work
Additional lifestyle: Fit or at least seeking balance in diet
Characteristics: Likes creative, new food pairings - "foodies"
Additional market: outdoor enthusiasts
More specifically:
Age Range: 20-59
Gender: mixed, but primarily female (60/40%)
Income range: 40k-120k
Lifestyle: Busy, particularly those that travel often or have long commutes for work
Additional lifestyle: Fit or at least seeking balance in diet
Characteristics: Likes creative, new food pairings - "foodies"
Additional market: outdoor enthusiasts
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